About Us

Growing Change from the Roots Up

The Raízes do Bem Project is more than a sustainable farm. It is a living vision—a movement rooted in the heart of Minas Gerais, Brazil—that merges agroecology, community education, and social transformation. Our mission is to empower small-scale farmers, inspire healthier food systems, and cultivate opportunities for all.

Our model weaves together traditional wisdom and modern innovation. We practice pesticide-free cultivation, regenerate soils, and ensure animal welfare. From this land, we create 100% natural artisanal products—cheeses, sweets, and cured meats—that reflect both quality and cultural heritage.

Starting in 2029, the project will unfold in carefully planned stages through 2038, building not only a model farm but also an inclusive learning hub. Through courses, workshops, and skill-building programs, we aim to uplift farmers, youth, and rural women—offering them tools for resilience, entrepreneurship, and dignity.

Today, we are in the midst of an exciting journey: seeking partners and impact investors who share our vision of a more just, sustainable, and regenerative food future. Together, we can amplify agroecological practices, foster community well-being, and inspire change far beyond our fields.

At Raízes do Bem, every seed we plant, every product we craft, and every person we empower contributes to a living legacy—a movement where land and people thrive together.

We invite you to join us on this journey. The future is being cultivated—root by root, life by life.